LUMEN5 - Create Engaging Video Content for Marketing
Creating high quality video is hard using traditional tools. These tools are expensive, complex and typically require a lot of specialist knowledge to use effectively. Lumen5 aims to break down these barriers by giving non-specialists the ability to easily create their own production-quality video.
What does Lumen5 do?
Lumen5 has an interface that utilizes familiar concepts such as point-and-click and drag-and-drop, to make video creation as intuitive as building a slidedeck. Lumen5 can be used to power your digital marketing strategy by allowing easy creation of video clips from blog posts or snippets of videoconference recordings. Simply enter a website link, or copy and paste the text, and Lumen5 will retrieve the content and propose a video for you. It can even plug into an RSS feed and automatically generate new videos every day.
Why is Lumen5 Useful?
The tool uses customizable templates to allow users to pull together all the elements of an effective video with minimal effort, including brand logos and watermarks, fonts and colors, images, footage and music. This allows you to convey exactly the message you want without the hassle of manually stitching together a series of disparate elements. Lumen5 has an AI-driven automated workflow which calculates the length of the scene, the position of the text in the video, and the highlighting of keywords to draw viewers’ attention. This can reduce the turnaround time to create high quality content from your raw media from weeks to hours. Your video can even be produced in a variety of resolution qualities (up to 1080p) and aspects (e.g. 16:9 for your website and 9:16 for mobile).
Who is Lumen5 for?
Lumen5 has been used by major companies in sectors such as engineering (Mitsubishi, Siemens), technology (Salesforce, SAP, Cisco), pharmaceuticals (Merck), and consulting (PWC, KPMG). In total, over 1,000,000 companies have created over 10m videos on the platform. Users can be both internal marketing staff at large and small brands as well as external marketing agencies. The platform can be used for producing videos of varying style or length, making it suitable for social media, content marketing, strategic communications, and promotional material and brand marketing.
How does Lumen5 work?
Curious? Click the link and check it out!
